Projects
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Pokemon

Pokemon

As part of a major promotional push, I led the creative development for GameStop’s nationwide Pokémon marketing. Working without official assets, I illustrated original characters and designed a full visual campaign from scratch. These assets were displayed across retail stores, elevating engagement through bold vector art and sharp geometric compositions. The project set a new bar for branded storytelling between GameStop and global IPs.

Client
AKRM
Year
2023
Services
Illustration, Art Direction, Branding.

Problem

The challenge arose in crafting an entirely original marketing campaign without any supplied assets from Nintendo. This venture necessitated not only creativity but also a distinctive geometric style complemented by vibrant vector representations of Pokemon.

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Solution

By harnessing an innovative blend of geometric precision and dynamic vector artwork, I birthed a pioneering marketing strategy for the "GameStop x Pokemon 2023" collaboration. These visuals, now gracing GameStop locations worldwide, represent a turning point in marketing collaborations, setting a fresh, bold standard for future endeavors between Pokemon and GameStop. This new approach promises to reshape the landscape of promotional campaigns for these iconic franchises.

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Other Projects
02

VEX Robotics

From 2019 to 2021, I contributed as a Junior Packaging Designer and Illustrator on the VEX Robotics toy line, focusing on educational, STEM-based products. My role spanned product packaging, layout systems, and brand consistency for robotics kits aimed at young learners. In 2022, I extended this partnership through VEX Worlds, where I designed a cyber-themed social media booth and a space-inspired event poster to engage kids and families at the global robotics championship.
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HEXBUG

From 2019 to 2021, I worked as a Junior Packaging Designer and Illustrator at HEXBUG / VEX Robotics, where I crafted toy packaging for a wide range of product lines. This role gave me my introduction to the design industry and allowed me to sharpen my skills across illustration, layout, and brand consistency. Each package I created balanced shelf appeal with functional clarity, helping bring tech-based toys to life for kids and collectors alike.
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Xbox

In 2023, I contributed original illustrations and marketing visuals to Xbox Design Lab’s “Make It Yours” campaign. Centered on three unique controller styles, this project allowed me to create custom visual narratives that captured the spirit of user-personalized gaming gear. My work fused bold linework with stylized accents to reflect Xbox’s branding while highlighting the individuality behind each design.
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