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VEX Robotics

VEX Robotics

From 2019 to 2021, I contributed as a Junior Packaging Designer and Illustrator on the VEX Robotics toy line, focusing on educational, STEM-based products. My role spanned product packaging, layout systems, and brand consistency for robotics kits aimed at young learners. In 2022, I extended this partnership through VEX Worlds, where I designed a cyber-themed social media booth and a space-inspired event poster to engage kids and families at the global robotics championship.

Client
VEX Robotics
Year
2019-2021
Services
Package/Product Design + Illustration

Problem

VEX needed packaging that could excite a younger audience while communicating the brand's advanced educational purpose. Additionally, their presence at VEX Worlds lacked a unified visual identity capable of standing out at scale and driving social engagement.

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Solution

I developed dynamic packaging solutions using clean grids, vibrant illustrations, and structured hierarchy to make complex STEM toys visually accessible. For VEX Worlds, I conceptualized and executed a bold, futuristic booth identity, capped by a poster designed to draw in kids and amplify the event’s hashtag-driven campaign.

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Other Projects
02

VEX Robotics

From 2019 to 2021, I contributed as a Junior Packaging Designer and Illustrator on the VEX Robotics toy line, focusing on educational, STEM-based products. My role spanned product packaging, layout systems, and brand consistency for robotics kits aimed at young learners. In 2022, I extended this partnership through VEX Worlds, where I designed a cyber-themed social media booth and a space-inspired event poster to engage kids and families at the global robotics championship.
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HEXBUG

From 2019 to 2021, I worked as a Junior Packaging Designer and Illustrator at HEXBUG / VEX Robotics, where I crafted toy packaging for a wide range of product lines. This role gave me my introduction to the design industry and allowed me to sharpen my skills across illustration, layout, and brand consistency. Each package I created balanced shelf appeal with functional clarity, helping bring tech-based toys to life for kids and collectors alike.
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Xbox

In 2023, I contributed original illustrations and marketing visuals to Xbox Design Lab’s “Make It Yours” campaign. Centered on three unique controller styles, this project allowed me to create custom visual narratives that captured the spirit of user-personalized gaming gear. My work fused bold linework with stylized accents to reflect Xbox’s branding while highlighting the individuality behind each design.
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