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HEXBUG

HEXBUG

From 2019 to 2021, I worked as a Junior Packaging Designer and Illustrator at HEXBUG / VEX Robotics, where I crafted toy packaging for a wide range of product lines. This role gave me my introduction to the design industry and allowed me to sharpen my skills across illustration, layout, and brand consistency. Each package I created balanced shelf appeal with functional clarity, helping bring tech-based toys to life for kids and collectors alike.

Client
HEXBUG
Year
2019-2021
Services
Package/Product Design + Illustration

Problem

HEXBUG needed to refresh its packaging visuals to better compete in the toy aisle while aligning with STEM-forward branding. Many products lacked distinct visual storytelling, and existing designs struggled to capture the dynamic, robotic play experience that defined the brand.

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Solution

I helped redefine the visual language across multiple SKUs, blending playful illustration with clean, tech-inspired layouts. Working closely with the senior team, I produced scalable design systems, detailed product art, and layout solutions that made HEXBUG’s packaging more exciting, cohesive, and instantly recognizable.

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Other Projects
02

VEX Robotics

From 2019 to 2021, I contributed as a Junior Packaging Designer and Illustrator on the VEX Robotics toy line, focusing on educational, STEM-based products. My role spanned product packaging, layout systems, and brand consistency for robotics kits aimed at young learners. In 2022, I extended this partnership through VEX Worlds, where I designed a cyber-themed social media booth and a space-inspired event poster to engage kids and families at the global robotics championship.
View project

HEXBUG

From 2019 to 2021, I worked as a Junior Packaging Designer and Illustrator at HEXBUG / VEX Robotics, where I crafted toy packaging for a wide range of product lines. This role gave me my introduction to the design industry and allowed me to sharpen my skills across illustration, layout, and brand consistency. Each package I created balanced shelf appeal with functional clarity, helping bring tech-based toys to life for kids and collectors alike.
View project

Xbox

In 2023, I contributed original illustrations and marketing visuals to Xbox Design Lab’s “Make It Yours” campaign. Centered on three unique controller styles, this project allowed me to create custom visual narratives that captured the spirit of user-personalized gaming gear. My work fused bold linework with stylized accents to reflect Xbox’s branding while highlighting the individuality behind each design.
View project

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