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Xbox

Xbox

In 2023, I contributed original illustrations and marketing visuals to Xbox Design Lab’s “Make It Yours” campaign. Centered on three unique controller styles, this project allowed me to create custom visual narratives that captured the spirit of user-personalized gaming gear. My work fused bold linework with stylized accents to reflect Xbox’s branding while highlighting the individuality behind each design.

Client
Microsoft + GameStop
Year
2023
Services
Illustration + Marketing

Problem

The Xbox Design Lab team needed promotional content that emphasized the uniqueness of user-designed controllers without relying on repetitive photography or standard product shots. The existing assets lacked the visual energy to communicate creativity, individuality, and player identity in a compelling way.

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Solution

I developed three distinct illustration styles tailored to the most popular controller builds, using expressive angles, bold color palettes, and dynamic compositions. These visuals brought a new level of life to the campaign, offering gamers a deeper connection to their creations while elevating Xbox’s visual storytelling across digital and social channels.

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Other Projects
02

Xbox

In 2023, I contributed original illustrations and marketing visuals to Xbox Design Lab’s “Make It Yours” campaign. Centered on three unique controller styles, this project allowed me to create custom visual narratives that captured the spirit of user-personalized gaming gear. My work fused bold linework with stylized accents to reflect Xbox’s branding while highlighting the individuality behind each design.
View project

Corsair

During my time at GameStop, I had the opportunity to spearhead a variety of marketing initiatives for Corsair—one of the industry’s top gaming hardware brands. From in-store signage and homepage takeovers to digital campaigns and feature graphics, I worked to craft visuals that aligned with Corsair’s premium identity while resonating with the GameStop audience. This project reflects the kind of fast-paced, high-level brand collaboration that defined my role.
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Pokemon

As part of a major promotional push, I led the creative development for GameStop’s nationwide Pokémon marketing. Working without official assets, I illustrated original characters and designed a full visual campaign from scratch. These assets were displayed across retail stores, elevating engagement through bold vector art and sharp geometric compositions. The project set a new bar for branded storytelling between GameStop and global IPs.
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