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Corsair

Corsair

During my time at GameStop, I had the opportunity to spearhead a variety of marketing initiatives for Corsair—one of the industry’s top gaming hardware brands. From in-store signage and homepage takeovers to digital campaigns and feature graphics, I worked to craft visuals that aligned with Corsair’s premium identity while resonating with the GameStop audience. This project reflects the kind of fast-paced, high-level brand collaboration that defined my role.

Client
GameStop & Corsair
Year
2022-2023
Services
Marketing + Branding

Problem

The challenge stemmed from a need to elevate Corsair’s presence in a crowded retail space where countless gaming brands competed for attention. With limited brand distinction and outdated visuals, their messaging lacked impact among GameStop’s core audience. The task was to reinvigorate their marketing with bold, premium-feeling creative that spoke directly to gamers.

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Solution

I approached the problem by reshaping Corsair’s visual footprint across multiple channels—digital, print, and in-store—ensuring brand cohesion while dialing up energy and polish. Through dynamic layouts, gaming-centric typography, and elevated product presentation, I successfully reintroduced Corsair as a must-have brand to GameStop’s customer base, enhancing both visibility and consumer engagement.

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Other Projects
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Xbox

In 2023, I contributed original illustrations and marketing visuals to Xbox Design Lab’s “Make It Yours” campaign. Centered on three unique controller styles, this project allowed me to create custom visual narratives that captured the spirit of user-personalized gaming gear. My work fused bold linework with stylized accents to reflect Xbox’s branding while highlighting the individuality behind each design.
View project

Corsair

During my time at GameStop, I had the opportunity to spearhead a variety of marketing initiatives for Corsair—one of the industry’s top gaming hardware brands. From in-store signage and homepage takeovers to digital campaigns and feature graphics, I worked to craft visuals that aligned with Corsair’s premium identity while resonating with the GameStop audience. This project reflects the kind of fast-paced, high-level brand collaboration that defined my role.
View project

Pokemon

As part of a major promotional push, I led the creative development for GameStop’s nationwide Pokémon marketing. Working without official assets, I illustrated original characters and designed a full visual campaign from scratch. These assets were displayed across retail stores, elevating engagement through bold vector art and sharp geometric compositions. The project set a new bar for branded storytelling between GameStop and global IPs.
View project

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