Year
2023
Direction
Illustration + Branding
Summary
In 2023, I led concept and illustration for a nationwide Pokémon x GameStop retail campaign.
Details
In 2023, I led concept development for a nationwide Pokémon x GameStop campaign. With no official assets provided, I illustrated original characters and built the visual system from the ground up. The campaign rolled out across retail locations, using bold vector art and graphic composition to drive attention, engagement, and cohesive storytelling between GameStop and a globally recognized IP.











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